FREE TRAINING FOR SHOPIFY DTC BRANDS:

How To Turn Your CRM Into A Profit Engine (Even If Your Data Is Messy)

Here's what we'll cover:

In this training, we'll cover:

  1. How to calculate your real returning customer rate, cohort LTV, and payback period by channel.

  2. Which retention activities are genuinely moving profit, not just opens, clicks, and sends.

  3. How to build a simple Retention P&L your CFO can follow, not just a Klaviyo dashboard.

  4. Where email, SMS, and direct mail fit for winback, VIP, and high-value lifecycle moments.

  5. A practical way to decide where the next £1,000 should go, acquisition or retention.

The Same strategies used BY:

MEET Your Host

Hey, I'm Daniel!

I'm the founder and CEO of Paperplanes, a programmatic direct mail platform built for Shopify retention teams. I work directly with CRM, lifecycle, and ecommerce leaders on turning retention channels, from email and SMS to direct mail, into measurable profit drivers, not just engagement metrics. I built Paperplanes around a simple premise: retention spend should hold up in a board meeting, not just in a marketing dashboard.

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